Rustam Minnikhanov meets with Head of representation of BBC World News in Russia Sergey Stanovkin

Tatarstan President Rustam Minnikhanov met with Head of representation of BBC World News in Russia Sergey Stanovkin. The meeting was held in RT Government House.

Cooperation in the sphere of promoting Tatarstan in the world arena, and realization of projects in the context of preparation for summer Universiade – 2013 in Kazan were discussed at the event.

At the meeting Tatarstan was presented by Director of Department for external relations – Aide to RT President on international issues Iskander Muflikhanov, Head of Republican agency for press and mass communications Marat Muratov, Director of ANO “Executive office of XXVII World summer universiade – 2013” Vladimir Leonov.

According to Sergey Stanovkin BBC World News has been successfully cooperating with Tatarstan Republic for a few years. The following projects have been realized during this period: Tatarstan advertising campaign at World economic forum in Davos (January 2011), Tatarstan advertising campaign at the international tourism exhibition in London «World Travel Market» (November 2011) when tourism and investment potential of Tatarstan Republic was presented.

Head of representation of BBC World News in Russia reminded as well that in the context of “Russia Business Report” a big piece about Tatarstan was shown on BBC.

“Representing this TV channel we want to assist in making both commercial and non-commercial information about Russia public on BBC”, Sergey Stanovkin said. By his words, this issue has been working out since 2006. BBC is extending cooperation with Moscow (promotion of tourism potential), Nizhny Novgorod (one of the first advertising campaigns of Russian regions), St.Petersburg and Tatarstan.

For information:

ВВС (British Broadcasting Company) was founded in December 1922. The corporation started broadcasting in radio format.

In 1927 it was reorganized into British Broadcasting Corporation.

In 1936 the corporation begins TV broadcasting that was stopped during WWII and renewed in 1946.

On April 15, 1991 BBC starts international broadcasting on «The World Service Television News» channel (present-day «BBC World News»).

From January 2006 the largest in the world and the second-largest representation of BBC World News after New York BBC bureau (70 journalists) has been working in Russia.